Christine Onyango is a key leader in the banking sector, currently serving as the Director of Communications and Public Affairs at the Kenya Bankers Association. With nearly two decades of experience, she has excelled in strategic marketing and business development, driving organizational growth through innovative campaigns and insightful strategies. Christine’s expertise in market research and brand management has enabled her to develop a strong customer pipeline, significantly boosting growth. Her strategic leadership positions the KBA as a reliable voice in the financial sector, aligning industry priorities with government policies. Previously, as the Head of Marketing at I&M Bank, she transformed the bank’s market presence through digital marketing strategies and customer-centered policies. Christine’s career, which began at the Bank of America, showcases her ability to re-engineer financial products and unlock new growth avenues. Passionate about women empowerment, she actively encourages women to take up leadership roles, dedicated to enhancing standards of living in underbanked communities.