Mwihaki Wachira

Mwihaki Wachira, a distinguished marketing and commercial professional with over 15 years of experience, is celebrated for her strategic expertise in brand management, innovation, and commercialization. As the Director of Marketing & Corporate Affairs at Absa Bank Kenya, she has demonstrated exceptional leadership in driving integrated brand and marketing strategies, consumer insights, and stakeholder engagement. Mwihaki’s career is highlighted by her ability to build new businesses, secure customer loyalty, and forge strong stakeholder relationships. Her strategic planning and dynamic team-building skills have led to significant market penetration and revenue growth, earning her the prestigious title of 2024 Marketer of the Year by the Marketing Society of Kenya, while serving as the I&M Group Head of Marketing and Communication. Mwihaki’s impactful approach continues to drive substantial financial success and brand visibility, solidifying her status as a visionary leader in the marketing realm.