The first step in the process was to understand the brand and their goals. I had several meetings with the marketing team to discuss the target audience, messaging, and key selling points of the motor insurance product. We also talked about the overall tone and feel of the advert, which helped me to create a storyboard and concept that aligned with their vision.

Overall, working on an advert for motor insurance was a fun and rewarding experience. It allowed me to collaborate with a team of creative professionals and helped me to understand the intricacies of promoting a complex product to a wide audience.