Remember when Big Tech was all about changing the world? Well, Google just changed its mind. The search giant has quietly backspaced on some of its diversity hiring targets, joining an ever-growing club of companies hitting Ctrl+Z on their DEI (Diversity, Equity, and Inclusion) programs.
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This shift came via an internal email on Wednesday, revealing that Google is reevaluating its diversity programs, thanks in part to a new executive order from President Donald Trump. His administration is cracking down on federal contractors—like Google Cloud—if their DEI policies stray too far into what the government now considers “illegal” territory. (Which policies are illegal? Great question. No one’s quite sure yet.)
If this all sounds like a legal headache, it is. Under Trump’s order, companies that keep “illegal” DEI initiatives could face triple damages under the 1863 False Claims Act—yes, a law from the Civil War era is now haunting Silicon Valley. Google isn’t the only one quietly sweeping DEI under the corporate rug. Meta unplugged its diversity programs last month, Amazon started stepping back in December, and even Disney, McDonald’s, and Walmart have adjusted their strategies. If this trend continues, “diversity” may soon be the corporate equivalent of a MySpace profile—something that was huge in the 2000s but quietly abandoned in the years that followed.
For Google, this is a noticeable shift. After the 2020 protests over George Floyd’s killing, CEO Sundar Pichai set a bold goal: boost representation of underrepresented groups in leadership by 30% by 2025. Progress? Some. The percentage of Black leaders at Google climbed from 2.6% in 2020 to 5.1% in 2024, while Hispanic leaders rose from 3.7% to 4.3%. Women in leadership increased from 26.7% to 32.8%.
But the bigger picture still leans very tech-bro heavy. Two-thirds of Google’s workforce is male, and Black and Latino employees make up just 5.7% and 7.5%, respectively. Now, the big question: what’s next? Google says it’s still committed to a workplace where “all employees can succeed,” but it’s also following legal breadcrumbs to avoid a costly run-in with the federal government. Meanwhile, other companies are scrambling to figure out which DEI policies will pass the new legal vibe check.
Here’s what it means for you:
Source; Time magazine, France 24, The Guardian.
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